Key Performance Indicators - Monthly
Mobile Subscribers
Unit: Million Mobile Subscribers
(Including: 3G/4G Subscribers)
Net Increase for the Month
(Including: 3G/4G Subscribers
Net Increase)
Cumulative Net Increase
for the year
(Including: 3G/4G Subscribers
Cumulative Net Increase)
Dec 2013 185.58 (103.11) 0.11 (0.73) 24.96 (34.06)
Nov 2013 185.47 (102.38) 2.06 (2.80) 24.85 (33.33)
Oct 2013 183.41 (99.58) 2.27 (3.10) 22.79 (30.53)
Sep 2013 181.14 (96.48) 2.50 (3.09) 20.52 (27.43)
Aug 2013 178.64 (93.39) 2.05 (3.00) 18.02 (24.34)
Jul 2013 176.59 (90.39) 2.09 (3.06) 15.97 (21.34)
Jun 2013 174.50 (87.33) 2.26 (3.09) 13.88 (18.28)
May 2013 172.24 (84.24) 2.05 (3.10) 11.62 (15.19)
Apr 2013 170.19 (81.14) 2.16 (3.07) 9.57 (12.09)
Mar 2013 168.03 (78.07) 2.77 (3.20) 7.41 (9.02)
Feb 2013 165.26 (74.87) 2.08 (2.81) 4.64 (5.82)
Jan 2013 163.18 (72.06) 2.56 (3.01) 2.56 (3.01)
Dec 2012 160.62 (69.05) 2.58 (3.20) 34.15 (32.76)

The slow-down of net addition of mobile subscribers in Dec 2013 was mainly due to the increasing market competition driven by the launch of LTE service and strengthened marketing promotion by its peer. The Company aims to strengthen its marketing promotion to drive its mobile subscriber growth upon its launch of LTE services in the first quarter of 2014.

Wireline Broadband Subscribers
Unit: Million Wireline Broadband Subscribers
Net Increase for the Month
Cumulative Net Increase for the Year
Dec 2013 100.10 0.67 9.98
Nov 2013 99.43 0.68 9.31
Oct 2013 98.75 0.71 8.63
Sep 2013 98.04 0.76 7.92
Aug 2013 97.28 0.71 7.16
Jul 2013 96.57 0.75 6.45
Jun 2013 95.82 0.80 5.70
May 2013 95.02 0.87 4.90
Apr 2013 94.15 0.97 4.03
Mar 2013 93.18 1.19 3.06
Feb 2013 91.99 0.92 1.87
Jan 2013 91.07 0.95 0.95
Dec 2012 90.12 1.04 13.31
Access Lines in Service
Unit: Million Local Access Lines in Services*
Net Increase / (Decrease)
for the Month
Cumulative Net Increase /
(Decrease) for the Year
Dec 2013 155.80 (0.71) (7.20)
Nov 2013 156.51 (0.74) (6.49)
Oct 2013 157.25 (0.68) (5.75)
Sep 2013 157.93 (0.64) (5.07)
Aug 2013 158.57 (0.60) (4.43)
Jul 2013 159.17 (0.43) (3.83)
Jun 2013 159.60 (0.76) (3.40)
May 2013 160.36 (0.67) (2.64)
Apr 2013 161.03 (0.67) (1.97)
Mar 2013 161.70 (0.64) (1.30)
Feb 2013 162.34 (0.43) (0.66)
Jan 2013 162.77 (0.23) (0.23)
Dec 2012 163.00 (1.04) # (6.59)

* Include Wireless Local Access Lines

# Due to intensified market competition and our strengthened control on sales initiatives for low-end subscribers to enhance profitable development, there were net decreases in local access lines in services.