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Key Financial Data
Year ended 31 December (RMB Million)
2013 2014 2015
Operating Revenue 321,584 324,394 331,202
Service Revenue * 278,851 287,379 293,266
Operating Profit 27,468 28,508 26,442
EBITDA 96,551 94,853 94,106
EBITDA Margin # 34.6% 33.0% 32.1%
Net Profit 17,545 17,680 20,054

Please refer to the notes of the audited financial statements included in the Company's annual report for the related accounting policy.

* Service Revenue = Operating Revenue - Sales of Mobile Terminals - Sales of Wireline Equipment - Other Non-Service Revenue
# EBITDA Margin = EBITDA / Service Revenue