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Key Financial Data
Year ended 31 December (RMB Million)
2012 2013 2014
Operating Revenue 283,176 321,584 324,394
Service Revenue * 253,406 278,851 287,379
Operating Profit 21,208 27,468 28,508
EBITDA 70,874 96,551 94,853
EBITDA Margin # 28.0% 34.6% 33.0%
Net Profit 14,949 17,545 17,680

Please refer to the notes of the audited financial statements included in the Company's annual report for the related accounting policy.

* Service Revenue = Operating Revenue - Sales of Mobile Terminals - Sales of Wireline Equipment - Other Non-Service Revenue
# EBITDA Margin = EBITDA / Service Revenue